Floor mats offer a simple and cost-effective marketing and advertisement option for all kinds of businesses. Before they can be used for advertisement, floor mats must undergo special design modifications or improvements. This is where the company’s logo and/or brand name is printed on the face of the floor mat. Floor mats that feature the logo, brand name, or any other marketing slogan on their topsides are referred to as logo mats. And logo mats that bear the specific trademarked logo of a company on their faces are called custom logo mats. The main reason for installing custom logo mats in any business setting is for brand promotion and advertisement purposes. Obviously you can enjoy a myriad of other functional benefits from floor mats. But due to space limitations, we will only focus on the marketing benefits of custom logo mats in this article. You can learn more about floor mats and the other functional benefits of logo mats from our guide to logo mats, which is also posted on this blog. Today you will learn how to promote your business name with custom logo mats.
The most fundamental reason for installing or placing custom logo mats in your place of business is to enhance brand recognition and awareness. You want to familiarize people with your logo. You also want to create a lasting impression of your brand in the minds of your customers. That is why you have it printed on a floor mat and then placed strategically on the floor of your business premises. This means that you should be very much concerned about the spaces where you will place your custom logo mats. You should choose the most strategic spaces in your commercial building or production facility. Some of the high visibility spaces that are recommendable for placing custom log mats include the main entrance, the reception area, corridors and walkways, in front of all doorways, and even in the elevators.
Another way of promoting your business name or brand with custom logo mats is by ensuring that the printed logo is very impressive. As mentioned above, custom logo mats are usually placed in very strategic floor spaces in any commercial or industrial setting. They are placed or installed in areas with very heavy human traffic and in expansive spaces where they are clearly visible. This means that your customers will be able to scrutinize the quality of your custom logo mats repeatedly and amply. In other words, your intended audience will have ample time to judge you company according to the quality of your matting advertisement. As such, you should ensure that you print your logo on very high quality floor mats and that the design and graphics are accurate, clear, and as visually appealing as possible. You custom logo mats should render a positive impression of cordiality and hospitality to all your clients.
You can use your custom logo mats for many other promotional activities. In addition to advertising your brand with your company’s logo, you can also use the floor mats to announce or convey other promotional messages, such as sales discounts, purchase offers and so on. You should capitalize on the marketing and promotional power of your custom logo mats considering the affordability and relative convenience of this advertisement platform.